GudLyfe Clothing is a black owned American lifestyle brand made in Atlanta, GA. Originally founded on the campus of Bethune Cookman University by HBCU graduate Frank Knowles. GudLyfe is inspired by past and present life experiences, emotions, and cultural influences. Meanwhile, with garments made locally, it proves that you can make the best of your environment and impact lives one garment at a time. Hence, our motto is Look Gud, Feel Gud, Live Gud.